Anatomy of a Campaign: The Inside Story of the Campaign to Support Canada’s Thalidomide Survivors

  • June 22, 2015
  • 12:00 PM - 1:45 PM
  • Blakes - 199 Bay Street, 40th Floor, Toronto, ON


Registration is now closed for this event.

In November 2014, Campbell Strategies launched a pro bono campaign for Canada's remaining thalidomide survivors. Although for many a forgotten issue, the campaign publicly raised the plight of Canada’s Thalidomide survivors, achieved a unanimous vote in the House of Commons (in just eight days), and resulted in a $180 million funding package for Canada’s remaining 94 survivors.

How did it all happen?

This panel presents the “inside story” of the campaign – from stem to stern – including the strategy, tools and tactics to build the public case for government action. From direct government outreach to opposition engagement, from creating a broad-based media campaign to focusing coverage on one major news champion, the panel will share their experience and lessons that are applicable for all GR practitioners.

Join Barry Campbell, Chris Holz, Natalie Dash and Ted Griffith of Campbell Strategies as they share the “inside story” of this positive achievement for an often misunderstood and maligned government relations industry.

Date: June 22, 2015
Time: 12:00 PM – 1:45 PM (lunch will be provided)
Location: The Offices of Blakes, 199 Bay Street, 40th Floor
(South-east corner of Bay and King Streets)

Fees: $40 Members, $80 Non-Members; $25 Student Members

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