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Anatomy of a Campaign: The Inside Story of the Campaign to Support Canada’s Thalidomide Survivors

When
June 22, 2015
12:00 PM - 1:45 PM
Location
Blakes - 199 Bay Street, 40th Floor, Toronto, ON

Registration

Member – $40.00
Non-Member – $80.00
Student Member – $25.00

Registration is now closed for this event.

In November 2014, Campbell Strategies launched a pro bono campaign for Canada's remaining thalidomide survivors. Although for many a forgotten issue, the campaign publicly raised the plight of Canada’s Thalidomide survivors, achieved a unanimous vote in the House of Commons (in just eight days), and resulted in a $180 million funding package for Canada’s remaining 94 survivors.

How did it all happen?

This panel presents the “inside story” of the campaign – from stem to stern – including the strategy, tools and tactics to build the public case for government action. From direct government outreach to opposition engagement, from creating a broad-based media campaign to focusing coverage on one major news champion, the panel will share their experience and lessons that are applicable for all GR practitioners.

Join Barry Campbell, Chris Holz, Natalie Dash and Ted Griffith of Campbell Strategies as they share the “inside story” of this positive achievement for an often misunderstood and maligned government relations industry.

Date: June 22, 2015
Time: 12:00 PM – 1:45 PM (lunch will be provided)
Location: The Offices of Blakes, 199 Bay Street, 40th Floor
(South-east corner of Bay and King Streets)

Fees: $40 Members, $80 Non-Members; $25 Student Members

Who is Public Affairs Association of Canada?

The Public Affairs Association of Canada (PAAC) is a national, not-for-profit organization founded in 1984. Our principal objective is to help public affairs professionals succeed in their work by providing them with forums for professional development, the exchange of new ideas and networking.

PAAC’s growing membership represents a cross-section of the many disciplines involved in public affairs including policy development, government relations, lobbying, communications, opinion research and public relations. Our members come from both the private and public sectors, in areas such as industrial and financial companies, crown corporations, consulting firms, small business, ministries and municipalities, PR organizations, trade associations, educational institutions, law and accounting firms.

Why Join PAAC?

The Public Affairs Association of Canada is the leading forum for representing lobbyists’ concerns to all levels of government in Canada. We actively engage lobbyist regulators in discussion about the rules and regulations governing lobbyist registration and reporting requirements in Canada. The PAAC has presented to various government committee’s on proposed changes to lobbying law at the federal, provincial and municipal levels. In addition, the PAAC hosts conferences, conducts media interviews and submits opinion editorials all in an effort to position lobbying as a key and valuable component of the public policy process.

About Public Affairs

The public affairs field is notoriously fast changing and competitive. PAAC offers a range of professional development programs and networking opportunities to help members stay on top of industry issues and trends.

Our members come from both the private and public sectors and range from self-employed consultants to government professionals and corporate CEOs. This diversity is the cornerstone of PAAC, ensuring a wide scope of ideas, expertise and opportunities that benefit members and their businesses. We urge you to explore our website at www.publicaffairs.ca and find out more about what PAAC can do for you.