Back

Tools & Tactics Event with Dennis Matthews

When
February 10, 2020
5:00 PM - 6:30 PM
Location
Torys LLP, 79 Wellington Street West, 33rd Floor, Toronto, ON
Spaces left
29

Registration

All-Inclusive Membership
Life Member – $55.00
Member – $55.00
Student Member – $25.00

Registration is closed

Members Only Event

On February 10, join Dennis Matthews, Enterprise Vice President, Marketing and Communications, for our first Tools and Tactics event of 2020.

Dennis is a "rare marketer who can combine government, political and media experience into digital and advertising campaigns that click" for clients.

He will provide insight into why companies and associations should invest in advertising campaigns to advance their advocacy agenda and how to raise awareness about particular sector wins and challenges. Also discussed will be best practices for planning, scheduling and executing non-crisis communications and campaigns, as well as Dennis' interpretation of the last federal election from a marketing perspective.

BIO: Dennis Matthews is Vice President at Enterprise Canada, a national strategic communications firm. At Enterprise, he works with leaders, major brands and causes to move public opinion. Dennis served as an advertising advisor to Prime Minister Stephen Harper and is a veteran of numerous political campaigns. He has worked at a major media company in Toronto and is a frequent commentator on advertising, digital and political issues. His work has been published in the Globe and Mail, Maclean’s Magazine and The Sun newspaper chain. In 2019, Dennis was recognized as an Adweek Magazine Toronto Brand Star.

Agenda:

Registration: 5:00 pm

Presentation + Q&A: 5:30 pm-6:30 pm

Networking: 6:30 pm

Date:

Monday, February 10, 2020

Venue:

Torys LLP, 79 Wellington Street West, 33rd Floor

Toronto, ON M5K 1N2

Registration Fee:

PAAC Member: $55 +HST

Students: $25 + HST

Who is Public Affairs Association of Canada?

The Public Affairs Association of Canada (PAAC) is a national, not-for-profit organization founded in 1984. Our principal objective is to help public affairs professionals succeed in their work by providing them with forums for professional development, the exchange of new ideas and networking.

PAAC’s growing membership represents a cross-section of the many disciplines involved in public affairs including policy development, government relations, lobbying, communications, opinion research and public relations. Our members come from both the private and public sectors, in areas such as industrial and financial companies, crown corporations, consulting firms, small business, ministries and municipalities, PR organizations, trade associations, educational institutions, law and accounting firms.

Why Join PAAC?

The Public Affairs Association of Canada is the leading forum for representing lobbyists’ concerns to all levels of government in Canada. We actively engage lobbyist regulators in discussion about the rules and regulations governing lobbyist registration and reporting requirements in Canada. The PAAC has presented to various government committee’s on proposed changes to lobbying law at the federal, provincial and municipal levels. In addition, the PAAC hosts conferences, conducts media interviews and submits opinion editorials all in an effort to position lobbying as a key and valuable component of the public policy process.

About Public Affairs

The public affairs field is notoriously fast changing and competitive. PAAC offers a range of professional development programs and networking opportunities to help members stay on top of industry issues and trends.

Our members come from both the private and public sectors and range from self-employed consultants to government professionals and corporate CEOs. This diversity is the cornerstone of PAAC, ensuring a wide scope of ideas, expertise and opportunities that benefit members and their businesses. We urge you to explore our website at www.publicaffairs.ca and find out more about what PAAC can do for you.